The SEO Spiderweb
The SEO Spider-web basically consists of two core aspects, the Internal Web and the External Web, each web contains several key components.
Internal Web - All objects that directly relate to the site and fall under you domain name, www.your-site.com:
• Keywords, make sure your keywords within the site are befitting and do not contain “noise” by search engines, you should consider avoiding words these words, to test your sites Keywords check out http://www.websitegrader.com/, you should also take into consideration not to go overboard on your Keywords as you could potentially dilute the effectiveness of them and try to keep them to around 7-10 keywords. To get a better idea of what Keywords you should use look into SEO Books keyword research tool , try entering a term and see what comes up (I entered the term “business” and the list returned is immense).
· Odds are you probably cannot initially afford a top 10 placement keyword/term (unless you’re prepared to go toe to toe with some of the major players and have some very deep pockets).
Start by looking at the top 20-50 keywords/terms and find then looking up their values using Google’s Keyword tool (Select Cost and Ad Position Estimates) and since Overture decided to take their tool down, which really sucks for us, as we are starting to run out of options when it comes to "free" Quality SEO tools and beginning to see many of these helpful tools disappear (Be sure to place a high enough Bid when using the tool as it will not return a figure if the bid is too low, for example on the word Business I placed an initial bid of .25 and got zero, no surprise, but re-calculated it with and $6 bid, figures galore!!!).
· Other Keyword tools within SEO Book:
Keyword List
List Cleaner
Master Tool List
• Image Alt Tags, search engines pick up everything now a days and tagging your images with Alt tags is another way to draw their attention.
• The Blog, having a blog within your site can drive an enormous amount of traffic to your site that would usually go unseen or unheard, of course to ensure that you do get hits on your blog means you need to provide “Quality Content”, if the content is sub par, odds are your blog, just like the thousands of other newborn blogs will end up dying on the vine due to the lack beneficial information. A few tips to keep your ideas fresh and the content up to par is subscribing to an RSS feed and initially considering joining sites like Technorati, MyBlogLog & SEOmoz.
External Web – All objects that indirectly related to the site, like a link to the site found thru another blog/forum/article/etc that does not fall under your domain name.
• Web Directories, submitting your site to the top web directories can garner you some great exposure and here I’ve laid out a quick table of some of the webs best free & paid directories, it’s currently highlighted for a “Budget SEO” scenario with a $500 limit for directory submissions which are based on their Google Page Rank and their Alexa Rank($507 to be exact). For those fortunate enough where a budget isn’t a problem, I would suggest all of them and if you don’t want to hit the whole lot, consider DMOZ and Jayde for the free sites, BOTW, Business.com, Yahoo Directory and Starting Point; which should create a nice surge for your sites initial backlinks, but take into account that the more credible a directory is (A higher Google PR number and a lower Alexa number) the better your chances are in an increasing the sites ranking.
Cost |
Site Age |
Alexa Rank |
Page Rank |
Site Name |
$20 |
1997 |
220,737 |
0 |
|
$20 |
1998 |
107,346 |
0 |
|
$40 |
2000 |
10,645 |
6 |
http://www.joeant.com/suggest.html |
$45 |
2003 |
38,055 |
5 |
|
$69 |
2002 |
7,586 |
6 |
http://www.ezilon.com/ezilon_url_submission.htm |
$200 |
1996 |
8,433 |
7 |
|
$199/yr |
1998 |
2,271 |
7 |
|
$299/yr |
1995 |
1 |
8 |
https://ecom.yahoo.com/dir/submit/intro/ |
$60/yr |
1998 |
15,371 |
6 |
|
$99/yr |
1995 |
21,268 |
7 |
http://www.stpt.com/directory/addsite.htm |
Free |
1999 |
370 |
8 |
|
Free |
1998 |
30,568 |
8 |
|
Free |
1996 |
6,719 |
6 |
|
Free |
1999 |
29,170 |
4 |
**When submitting to DMOZ, take into account that your site should be complete and not under construction, there are also a few more stipulations that need to be in line prior to a DMOZ submission http://dmoz.org/add.html
• Articles/PR submission sites, play a big part spreading the news about your new/fresh content to the rest of the web. The above aspects of SEO merely just get your Domain out in the great WWW and this next part will complete the circle of information submission (The Green highlights are ideal Article Submission sites and the Yellow highlighted rows are PR Submission sites).
Cost |
Site Age |
Alexa Rank |
Page Rank |
Site Name |
Free |
5,299 |
5 |
searchwarp.com | |
Free |
8,576 |
6 |
buzzle.com | |
Free |
553 |
6 |
ezinearticles.com | |
Free |
6,177 |
6 |
articledashboard.com | |
Free |
4,512 |
4 |
goarticles.com | |
$10-$100 |
11,044 |
6 |
isnare.com | |
Free |
88,876 |
5 |
Articlesender.com | |
Free |
95 |
8 |
digg.com | |
Free |
62,218 |
4 |
article99.com | |
Free |
256,490 |
3 |
ireprint.info | |
Free |
44,355 |
6 |
articlebiz.com | |
Free |
98,418 |
4 |
bigarticles.com | |
Free |
14,940 |
4 |
ideamarketers.com/writers.cfm | |
Free |
3,775 |
7 |
newsvine.com | |
Free |
826 |
7 |
reddit.com | |
Free |
234 |
8 |
del.icio.us | |
Free |
124,156 |
4 |
articlehub.com | |
Free |
6* |
0 |
MySpace News | |
Free |
163,724 |
5 |
linksnoop.com | |
Free |
15,006 |
6 |
articlecity.com | |
Free |
13948 |
6 |
pr.com | |
$169 |
3701 |
7 |
prweb.com | |
Free |
55608 |
7 |
i-newswire.com | |
Free-$60 |